2020/2021 Cohort 1 Etiqa and Watch Tower & Friends (WTF) Accelerator Programme

Voted as Crowd’s Favourite Startup

Who Should Apply?

This programme is suitable for founders who are planning to setup a start-up or early stage start-ups. The business idea for the start-up should address any of the themes below. However, we are open to hear any other business ideas if it’s truly compelling.

Business Idea Theme

Artificial Intelligence

Artificial Intelligence

How to bring AI to insurance and takaful for claims processing, fraud detection, customer profiling, buying behavior, product analysis etc.

Work From Anywhere Productivity

Work From Anywhere Productivity

With the impact of COVID-19, how can the new workforce be more productive, whilst maintaining collaboration with peers, and intimacy with customers?

Financial Inclusivity

Protection for all

What can be done to address the high number of un-insured and under-insured in our community. What can address the issues of awareness & education, communication, channel, product or behavior?


Environmental, Social and Governance

Which part of the insurance & takaful eco-system can be better aligned to the sustainability goals of ESG?

Improving The Customer Experience

Improving The Customer Experience

How can the experience of purchasing insurance and takaful be more informed, relevant, convenient, efficient and trusted?

Why Apply For This Programme?

Setup your start-up supported by one of the most successful accelerator programs in Malaysia
Your startup can leverage on the largest national insurer & takaful
Get access to MaGIC’s Digital Business Academy
Get seed funding for your start-up
Have any questions? Email us at [email protected]

Let’s Innovate Insurance!

Our Team of Mentors

Zafri Ab Halim

Chief Executive Officer
Etiqa Family Takaful Berhad

Fukhairudin Mohd Yusof

Chief Executive Officer
Etiqa General Insurance Berhad

Kamaludin Ahmad

Chief Executive Officer
Maybank Ageas Holdings Berhad
Group Chief Executive Officer
Insurance & Takaful

Paul Low

Chief Executive Officer
Etiqa Life Insurance Berhad

Ahmad Rizlan Azman

Chief Operations Officer

Shahrul Azuan Mohamed

Chief Executive Officer
Etiqa General Takaful Berhad

Siti Nita Zuhra Mohd Nazri

Chief Banca Officer

Lee Hin Sze

Chief Financial Officer

Chris Eng

Chief Strategy Officer

Norlia Mat Yusof

Chief Investment Officer

Luisa Evaristo

Chief Risk Officer

Our Partners